Adding AI-assisted Holter ECG analysis to a distributor’s portfolio is not a single, fixed offer. Cardiomatics works with distributors through cardiology software distribution in two distinct ways, and choosing between them depends on where a distributor’s business stands today, not on which option looks more advanced on paper.

Software-only: for distributors who already have a device in their portfolio

If a distributor already sells a Holter monitor or a patch ECG device, the fastest way into cardiology software distribution is to leave the hardware side untouched and add the analysis layer on top of it. In the software-only model, Cardiomatics works alongside the distributor’s existing device, adding AI-assisted analysis and a structured report without asking the distributor to change suppliers or renegotiate their hardware line.

Compatibility depends on the specific device model, not on the brand as a whole, so this is worth checking before positioning the offer to a clinic – list of currently supported devices.

Holter + Cardiomatics: a complete offer from one partner

Not every distributor has a Holter or patch ECG device in their portfolio yet, and building one from scratch, sourcing hardware, testing it, training a sales team on it, takes time most distributors would rather not spend. In the Holter + Cardiomatics model, the device and the analysis software come as one package, so a distributor can bring a complete ambulatory ECG offer to clinics without assembling it themselves.

For the clinic, this means a single point of contact for the whole workflow, from the device itself to the structured report it produces. For the distributor, it means entering cardiology software distribution without first becoming a hardware supplier.

How to choose between the two models

Neither model is more advanced or more profitable by default, they answer different starting points. Three questions tend to settle it in practice: what a distributor already has in their portfolio, how they want to position the offer to a clinic, single supplier or best-of-breed, and how much flexibility they need to serve different clinics with different existing equipment.

Distributors with an established device line and existing clinic relationships usually lean toward software-only, it protects what already works. Distributors entering ambulatory ECG for the first time, or wanting to simplify procurement for a clinic, tend to lean toward Holter + Cardiomatics. The landing page has more detail on both models.

Which starting point matches your business

Cardiomatics works with distributors coming from three different starting points, and each one points toward a natural next step.

A distributor already selling a Holter monitor or a patch ECG device is typically the clearest fit for software-only, the existing hardware relationship stays in place, and analysis is added on top of it. A distributor without ambulatory ECG in their portfolio yet, planning to introduce it for the first time, more often finds Holter + Cardiomatics the simpler route into the category. And a manufacturer of Holter or patch devices looking to offer their customers a software-based analysis layer fits the software-only model as well, complementing hardware they already build.

Whichever of these applies, the landing page has more on what working with Cardiomatics looks like in practice.

Two models, one goal

If you would like to discuss which model fits your market and current portfolio, contact us.